Client: Group of volunteers who create events which aim to improve engagement between individuals, communities, local government, business and other stakeholder agencies.
Brief: build a new site for the group explaining who they are, how they run their events and encouraging the public to take part in the discussions.
Actions: we discussed the site and what the group wanted to achieve, especially engaging with the public with their events. We identified who would be using the site, especially the local communities in Aberdeen and Aberdeenshire, and what information they wanted to know. From this we developed content, pages and a design. We wrote specific content that can be used by search engines (page titles and descriptions) so the site can be found easily online.
Special features: we set up an online forum that the group can manage themselves to encourage public debate and swapping ideas for community projects.
Training: we ran a bespoke training session and provided a short manual for the group.