The River Ythan
Client: Ythan District Salmon Fishery Board and the River Ythan Trust.
Brief: build a new site for the Board and the Trust explaining who they are, the river projects they run and provide an easy way for them to advertise their meetings (with agenda and minutes to download) and reports. The site also needed to inform local people and visitors about the river, how and where to fish on the river and display the work of local photographers who donated the use of their photos.
Actions: we talked to the groups about what they wanted to show on the site, especially their river improvement projects, reports on the health of the river and fish stocks. They also wanted the site to be as easy as possible for them to keep up to date. We identified who would be using the site, especially the local and visiting anglers, local community and the groups themselves (Board members and Trust Directors), and what information they wanted to know. From this we developed content, pages and a design. We wrote specific content that can be used by search engines (page titles and descriptions) so the site can be found easily online.
Special features: we built an easy upload tool for adding meetings, agendas, minutes and reports to the site that automatically adds the documents to the pages for meetings and reports along with the information about the meeting date, document author and publication date.
Training: we ran a bespoke training session and provided a short manual for the Board and Trust